The 50th Anniversary of the US Open prompted the addition of a multilevel, brand new retail store and promenade within the existing USTA Armstrong Stadium. HSB Architects and Richardson Design worked together to create a bright, clean design. Exposed ceilings set the stage for the custom designed light fixture that mirrors the lines of a tennis court while simple track lights fill in surrounding. High ceilings and exposed ductwork allow as much natural light inside as it allows a glow from the outside. Warm wood tones and brass accents give the store a luxurious, yet classic aesthetic. Tennis rackets, tennis balls and metal mesh panels are subtly introduced throughout the space without compromising the allure of the merchandise. Custom designed display fixtures add an artistic, functional element to the retail experience.