In collaboration with Richardson Design, HSB completed a renovation
of multiple concession stands throughout all three levels of the Denver
Broncos Stadium. The renovation included a wide variety of upgrades,
everything from giving the food stands a fresh new look to a complete
re-work of the customer experience. The designs centered around
emphasizing the product being sold while also improving customer flow
to allow fans to get back to their seats with their food, beverages and new
gear as efficiently as possible.