After successfully completing multiple build-outs of Aladdin's Eatery franchises in the area, HSB was given the unique challenge of re-envisioning the Mediterranean restaurant's look and feel in order to offer a more relaxing and contemporary environment for customers. Despite many new restaurants gravitating towards the minimalist aesthetic, Aladdin's wanted to maintain it's Mediterranean influence while placing an emphasis on comfort and warmth. CEO Fady Chamoun views the eatery as if it is his own kitchen, and prides himself on offering a pleasant atmosphere for his guests.
Stained cedar wood planks are featured throughout the new restaurant as a nod to Lebanon's historic connection to the tree, while subtle stone accents attest to Beirut's surrounding mountains and stone architecture. In order to create balance between the opposing wood and stone, natural features of woven wicker light fixtures and soft, textured carpet are interspersed throughout the dining area. Accents of geometric fabric and graphic patterned wallcovering give an additional layer of depth and intrigue to the space, and encourage diners to relax and enjoy their time while dining at Aladdin's.